As we reflect on the past year at Pontardawe Arts Centre, one thing is clear: our community’s appetite for live performance, cinema, and creative experiences is stronger than ever. From a record‑breaking pantomime season to packed screenings and workshops, the arts centre continues to be a cultural heartbeat for the Swansea Valley.
This year’s pantomime drew some of the largest audiences we’ve seen in recent seasons. Families from across the region filled the auditorium night after night, with many performances selling out well in advance. Feedback highlighted what we’ve long known — that pantomime remains one of the most cherished traditions for local audiences, offering a joyful, intergenerational experience that brings the community together.
Across Wales and the UK, cinema attendance patterns continue to shift by age and region. While younger audiences (16–24) remain the most frequent cinema‑goers, older audiences are increasingly returning for prestige dramas, Welsh‑language films, and event cinema. Family films continue to dominate weekend screenings, and regional audiences — including those in the Swansea Valley — show strong support for British independent films and community‑focused programming.
At Pontardawe, our most popular screenings this year included a mix of family favourites, live‑event broadcasts, and critically acclaimed Welsh productions. This reflects a broader trend: audiences want variety, authenticity, and stories that resonate with their lives.
What Local Audiences Want to See
Through conversations, surveys, and ticketing patterns, several clear preferences have emerged:
1. More Live Theatre and Comedy
Local audiences consistently express enthusiasm for touring theatre, stand‑up comedy, and small‑scale productions that bring professional performance to a local stage.
2. Music That Reflects Our Community
Folk, acoustic, and Welsh‑language music events remain particularly popular, alongside tribute acts and contemporary performances.
3. Family‑Friendly Programming
Workshops, children’s theatre, and school‑holiday events continue to draw strong attendance, reinforcing the arts centre’s role as a family hub.
4. Films With Local or Cultural Relevance
Welsh stories, independent cinema, and films tied to community themes often outperform expectations.
What makes Pontardawe Arts Centre special isn’t just the programming — it’s the people. Audiences here value authenticity, creativity, and connection. They support local talent, embrace new ideas, and turn out in force for the events that matter to them.
As Friends of Pontardawe Arts Centre, we’re proud to champion this vibrant cultural community. With continued support, thoughtful programming, and the passion of local audiences, the future of the arts in Pontardawe looks brighter than ever.
Friends of Pontardawe Arts Centre 